Kellogg's launches new cereal for LGBTQ advocacy efforts

Taste the rainbow

October 18, 2019

Kellogg's Company


ST. LOUIS (KNOU) - Yesterday was "National Spirit Day," one of the most prominent days of the year for speaking out against LGBTQ bullying and standing with queer youth. 

In observation of the day, Kellogg's partnered up with GLAAD to launch its 2019 edition of "All Together" cereal and donated $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts.

The cereal brought together six of the famous Kellogg's mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you're from or who you love.

Today is Spirit Day; an annual LGBTQ awareness day observed on the third Thursday in October. Started in 2010 by Canadian teenager Brittany McMillan, it was initially created in response to a rash of widely publicized bullying-related suicides of gay school students in 2010. Spirit Day is a means of speaking out against LGBTQ bullying and standing with LGBTQ youth, who disproportionately face bullying and harassment because of their identities. Very awesome of @KelloggsNYC to team up with @GLADD for this initiative (10/18/18 only). We’re all for promotional packaging, but we’re also all for people living their lives, and believe everyone should be treated equally. -- The box reads “We all belong together. All together cereal is a symbol of belonging no matter how you look, where you’re from or who you love. We believe that all young people, and those young at heart, deserve an environment where they can grow up to be their best selves. That’s why we’ve joined with forces with GLAAD by going purple in Spirit Day.” The side of the box reads “Be inclusive, accepting, inviting, nice, kind, loving, happy, together.” • -- These are all cereals you have surely had before, but who would have thought all of them together would mix so favorably? We actually prefer this combination more than some of these cereals on their own. Like Raisin Bran. -- #mnmtwinzCereal ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #Cereal #Milk #CerealandMilk #Kelloggs #KelloggsNYC #LimitedEdition #AllTogether #AllTogetherCereal #LGBT #LGBTQ #GLAAD #StopBullying #SpiritDay #JunkFood #eatingfortheinsta #instagood #foodstagram #lickyourphone #foodporn #foodpics #picoftheday #tasty #yummy

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The cereal was priced at $19.99, and although the cereal is only available for a limited time, its impressions on customers have continued to grow in support for the inclusive cereal.

Click here to buy the cereal.

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