Burger King promotes new 'meatless' Whopper only being sold in St. Louis

April 1, 2019

The home of the Whopper is getting a new look as Burger King is testing a new version of its iconic burger only in the St. Louis area. It's a Whopper with no meat, called the "Impossible Burger."

Burger King has been known to pull an April Fools prank or two in recent memory, like the chocolate Whopper and the in-home ordering kiosk. Although it is April Fools Day and St. Louis has been in the news recently for the way its bagels are sliced, this one is looking pretty real.

Burger King will be adding the beefless burger to its menu, beginning with an initial launch at 59 restaurants around St. Louis. They say it's "100% Whopper. 0% beef."

As long as things go to plan, expect the rest of the chain restaurants to get the beef-like patty from Impossible Foods.

These burger patties are already available at White Castle, and Red Robin will be getting them at the same time as the St. Louis debut for Burger King.

Silicon Valley-based Impossible Foods company manufactured the new burger for Burger King, according to Thrillist. And Burger King’s chief marketing officer, Fernando Machado, told the New York Times the burger that in early testing, neither customers nor employees have been able to tell the difference from a meat Whopper to a veggie option.

“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” Mr. Machado said.