Chick-fil-A Dethrones Starbucks as Teens' Favorite Chain

October 24, 2018
Chick Fil A

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Chick-fil-A has replaced Starbucks as teens' preferred restaurant, according to new data from Technomic. This is the first time that the Atlanta-based chicken chain was preferred by both uper-income teens and average-income teens. In fact, in 2010, Chick-fil-A didn't even make the top five. However, it's steadily risen in the ranks ever since. Before being dethroned this year, Starbucks had been the top restaurant brand among average-income teens since 2011.

Food is reportedly a top spending priority for teens, representing 24 percent of their spending compared to 21 percent for clothing. Experts note that young people increasingly prefer "experiences over things."

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