Chick-fil-A Dethrones Starbucks as Teens' Favorite Chain

October 24, 2018
Chick Fil A

Getty Images

Categories: 

Chick-fil-A has replaced Starbucks as teens' preferred restaurant, according to new data from Technomic. This is the first time that the Atlanta-based chicken chain was preferred by both uper-income teens and average-income teens. In fact, in 2010, Chick-fil-A didn't even make the top five. However, it's steadily risen in the ranks ever since. Before being dethroned this year, Starbucks had been the top restaurant brand among average-income teens since 2011.

Food is reportedly a top spending priority for teens, representing 24 percent of their spending compared to 21 percent for clothing. Experts note that young people increasingly prefer "experiences over things."

Click here to read more!