Tide Debuts Detergent That Looks Like Boxed Wine; Twitter Goes Nuts

November 13, 2018
Tide Detergent

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Tide has revealed a more eco-friendly design for its detergent that will be available starting in January 2019. The product uses 60 percent less plastic and 30 percent less water. However, people on Twitter were quick to point out that the bag-in-a-box model bears a striking resemblance to boxed wine. "Wonder how Franzia feels about this," one person tweeted. Another joked, "This is going to end in tears and death." Procter & Gamble, the parent company to Tide, has since issued a statement that reads, "We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children."