bud light rainbow bottles

Anheuser Busch

Bud Light takes on a new look for Pride month in June

$1 goes to GLAAD for every case sold.

May 6, 2019

ST. LOUIS (KNOU) — Soon you can imbibe a beloved St. Louis brew with pride.

Bud Light will don its rainbow apparel this June as it partners with GLAAD, an LGBTQ advocacy organization, to launch limited-edition bottles of booze.

Every case of rainbow bottles sold will give $1 to GLAAD, up to $150,000. The colorful containers will be available nationwide starting May 27 through June 30.

Bud and GLAAD have worked together for 20 years, and the pride bottles are the latest effort in the partnership, according to a news release.

LGBTQ Pride month, celebrated in June, recognizes the impact LGBTQ individuals have had in society. This June will mark 50 years since the Stonewall riots erupted in New York City in 1969.

© 2019 KNOU (Entercom). All rights reserved.